Professional Development

How to Write a Meeting Agenda – Making PALs

March 9, 2009

Do meetings make you crazy? Personally, I like them. When there’s an effective meeting agenda, it’s a chance to interact with colleagues and share ideas but, when they don’t have structure, when there’s no agenda, they make me crazy too. Like most things, planning is the key to success. There are three broad elements to [...]

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Key to Success

February 9, 2009

I was once asked, by a young account person, what the key to being successful agency account person was. Without giving it much thought I said, “Have no fear.” I have given it a lot of thought since then and believe my instincts at the time were right on. Given the current economic environment we [...]

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