Marketing Tactics

The Relationship Marketing Matrix – Bringing Order to Chaos

May 16, 2011

I worked with a CMO twelve years ago who complained about the changing marketing environment he was forced to deal with. “It’s so complicated I just don’t know what the right decision is most of the time.” Take note, this was twelve years ago. Marketing in general, and Relationship Marketing in particular, is a whole [...]

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Marketing P’s at the Great British Beer Festival

September 10, 2010

This guest post was provided by Vincent O’Brien, a friend and colleague who supports companies in The UK, Europe and North America with sage marketing advice and council. The title really says it all. There is only one Great British Beer Festival, it’s great, it features British beer and there’s an amount of festivity. The [...]

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Email Marketing – There’s Still Life in the Old Gal

August 13, 2010

Email marketing has gone out of fashion. For many marketers it was never a serious contender for budget and now, with the new shiny thing, Social Media, omnipresent, it doesn’t even cross their minds. This is a shame.

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