I read something interesting at the gym last week in Seth Godin’s latest book, Linchpin.

Artists don’t think outside the box, because outside the box there’s a vacuum.

Finding an effective positioning for your business won’t come from thinking outside the box. It will come from re-imagining the box you are in, the market where you compete.(...)
Read the rest of An Effective Positioning ≠ Outside of the Box Thinking (527 words)

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© James for Hipkin's Hip Shots, 2010. | Permalink | One comment | Add to del.icio.us
Post tags: Business Strategy, Marketing Strategy, SOHO Marketing

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This guest post was provided by Vincent O’Brien, a friend and colleague who supports companies in The UK, Europe and North America with sage marketing advice and council.

The title really says it all. There is only one Great British Beer Festival, it’s great, it features British beer and there’s an amount of festivity. The family motto has long been “if it’s cheap buy one, if it’s free take two” and so, having been bought a ticket by a Norwegian friend in London on a beer holiday, I duly went to be beerily festive.(...)
Read the rest of Marketing P’s at the Great British Beer Festival (492 words)

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© James for Hipkin's Hip Shots, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Marketing Strategy, Marketing Tactics

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Email marketing has gone out of fashion. For many marketers it was never a serious contender for budget and now, with the new shiny thing, Social Media, omnipresent, it doesn’t even cross their minds. This is a shame. (...)
Read the rest of Email Marketing – There’s Still Life in the Old Gal (596 words)

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© James for Hipkin's Hip Shots, 2010. | Permalink | One comment | Add to del.icio.us
Post tags: Direct Marketing, Marketing Tactics

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